Prior to joining Hoffman, Reade drove efforts on behalf of Microsoft at Waggener Edstrom, focusing on strategic planning and execution for products and services in both the enterprise and consumer markets, including Windows 8, Windows Phone, Outlook.com and OneDrive. He has also served as a private communications consultant, specializing in raising awareness of Portland-based nonprofit organizations and small businesses.
“We are very pleased to add someone with Colby’s skills and expertise to our Northwest office,” said Steve Burkhart, general manager of Hoffman North America. “The Hoffman Agency is committed to growing its presence in the Pacific Northwest area by building on the base of strong, local talent.”
Reade’s hire is the latest of several new hires by The Hoffman Agency this year. In May, the agency added three local strategic communications professionals to their Vancouver office.
KEVIN GETCH
SEMpdx, a nonprofit organization focused on helping those interested in digital marketing, has appointed Kevin Getch to its board of directors. Getch is the Founder and Lead SEO of Webfor, a Vancouver-based website design and online marketing firm dedicated to helping small businesses.
As marketing chair, Getch is responsible for the overall marketing strategy for the SEMpdx organization. In addition, he will help market and promote monthly educational events and the annual SearchFest Conference, which provides a full day of education on search engine optimization, social media strategy and other marketing tactics.
“SEMpdx is the premier organization for search and social marketing professionals in the Northwest, so to be invited to serve on the board of directors is a huge honor to say the least,” said Getch.
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