Betsy Henning, CEO and founder of AHA!, led the six-month national search to fill the ECD role.
“There are times when the best knowledge comes from inside the organization, and times when an outsider’s experience is crucial,” Henning said. “As we grow, we see new ways to apply our existing capabilities that require additional skills and experience. Brent’s deep background in design and integrated marketing is a terrific complement to our legacy as content developers.”
Wilson’s 18 years of marketing experience at Momentum includes consumer, shopper, B2B, influencer and content campaigns featured across paid, earned and owned media platforms. He has worked with dozens of national brands, including AB-InBev, Coca-Cola, Domino’s, GM, Shell and the U.S. Army.
“The current explosion in demand for content, and the ways in which audiences engage with brands, has fundamentally changed the role of brands in marketing,” Wilson said. “Brands now need to find ways to bring value and utility to audiences on their own terms. The content and storytelling capability that is foundational to AHA! puts them in the unique position to connect with those audiences in ways that other agencies are just now realizing.”
Rich Biggs has been named chief operating officer for Biggs Insurance Services in Vancouver.
In his new role, Biggs will be responsible for the commercial lines department as well as the overall administrative functions of the agency, including IT and facilities.
Biggs joined the company 14 years ago in the commercial department as a producer. After graduating from Washington State University in 1990, he joined Aetna Property and Casualty in Seattle as a commercial insurance underwriter. He left Aetna in 1993 to join Valley Insurance Company as a senior marketing representative.
Among his community activities, Biggs coaches youth baseball and basketball. He is also involved in Rotary, the Foundation for Vancouver Public Schools and the Washington State University Risk Management and Insurance Advisory Board.
Lisa Dow has joined the School of Piano Technology for the Blind’s Board of Trustees.
Dow has been in the banking industry for more than 30 years, currently serving as senior vice president of credit administration with Columbia Bank. She is responsible for the oversight of commercial credit approval in Oregon, southwestern and eastern Washington, plus the bank’s centralized Small Business Lending Center.
“We are very fortunate to have Lisa join our board of directors,” said Kim Capeloto, chair of the Board of Directors. “Lisa is well respected as a strategic thinker within our community and her insight will help the School of Piano Technology for the Blind continue to prosper and grow.”
Dow graduated with a MBA degree from the University of California at Berkeley and a BA degree in economics and international business from the University of Puget Sound.
MEGAN BAUER, CAREY KERNS & CALLIE GISLER
The Hoffman Agency, a global communications consultancy based in San Jose, California, recently announced that its new Vancouver office will be headed up by Senior Account Executive Carey Kerns and Account Coordinator Megan Bauer. Intern Callie Gisler (not pictured) will also serve the office.
Prior to joining Hoffman, Bauer supported both the Microsoft Surface and consumer teams at Waggener Edstrom and interned at JetBlue on the corporate social responsibility team. Before graduating from the University of Oregon in 2013, she was publisher for the student publication Flux Magazine.
Kerns has a background in agency and in-house PR. Prior to joining Hoffman, she was a public relations manager for Knowledge Universe, developing strategic plans and programs for the company’s B2B division. She also ran her own consulting agency with some of the world’s largest consumer brands including KEEN, Columbia Sportswear, Pacific Trail and Ryka.
Gisler graduates from the University of Oregon in June 2014, and will join the Vancouver team next month. She started her career in Eugene, as an associate with a local public relations firm as well as a social media coordinator for the University of Oregon Cinema Studies program.
Paramount Equity Mortgage has hired Kenneth Dahlstrom as district sales manager for their Paramount Partners division in Vancouver.
Dahlstrom was born and raised in Vancouver. He attended Hudson’s Bay High School and graduated from Washington State University in 1983. He has been in the mortgage lending business for 27 years.