“Kathy is a highly experienced and respected communications and marketing executive, with substantial hospital, medical group and integrated delivery system experience,” said Peter Adler, PeaceHealth’s senior vice president and chief strategy officer. “Kathy emerged as the top choice from more than 200 candidates following a comprehensive national search to lead the creation of three co-located and fully integrated centers of expertise in communications, marketing and web/mobile strategy.”
Dean’s current professional involvement includes a position on the board of directors for the Society for Healthcare Strategy & Market Development for the American Hospital Association and on the editorial board for the American Marketing Association’s Marketing Health Services magazine. She holds a master’s degree in strategic communication and leadership from Seton Hall University and a bachelor’s degree in business economics from Northern Arizona University.
Vancouver resident Tod Thayer has been selected to serve as executive director for the Southwest Washington American Red Cross (SWWARC). Thayer replaces Sheryl Beauchaine, who is leaving the Red Cross after 32 years.
Most recently serving as executive director of the Eugene, Oregon American Red Cross Chapter for the past three years, Thayer has a background in leading nonprofit organizations including positions with the Mt. Hood Kiwanis Camp and the United Way of Columbia Willamette.
In the short term, Thayer said his goals include communicating to both corporate and individual donors that the SWWARC Board of Directors will remain local and will continue with all existing commitments. He also said he would seek advice from current volunteers to maintain organizational strengths.
Long-term, Thayer indicated that the organization would focus on better communicating to the community the depth of services the SWWARC can provide and to strengthen those services as well.