As part of a mustache-themed marketing campaign, iQ Credit Union has partnered with Vancouver’s Downtown Association (VDA) to promote local shopping during the holiday months.
The credit union will supply downtown Vancouver retailers with “We Mustache You to Shop Local” shopping bags for customer purchases during the month of December.
“Downtown Vancouver is a great shopping destination and iQ wants to support local commerce,” said President/CEO Roger Michaelis in a press release. “A thriving retail community benefits everyone.”
For iQ, the promotion is part of an ongoing ad campaign focusing on driving new membership activity with the theme, “We Mustache You to Join iQ.”
