DiscoverOrg, a Vancouver-based provider of IT sales and marketing leads intelligence, has expanded its database to include corporate marketing contacts and companies.
According to Henry Schuck, co-founder and CEO of DiscoverOrg, the new dataset is designed to help technology and marketing vendors reach marketing executives who are increasingly contributing to technology purchasing decisions.
“[Chief marketing officers] and their teams have become central players in selecting technology vendors and solutions,” said Schuck. “They’re taking on larger roles as technology has become critical in helping marketers accelerate revenue growth, develop high-quality leads, enhance customer engagement and prove return on marketing investment.”
The DiscoverOrg marketing dataset includes information on more than 15,000 contacts at more than 1,000 companies.
