Project Roundtable podcasts highlight projects, organizations or events that are making news in the local business community through an in-depth discussion with key players.
In this interview, we sat down with Michael Kissinger, Vancouver Wine & Jazz festival director; Karen Callen, the festival’s commercial exhibitors manager; and Heritage Bank marketing executive Brett Bryant.
Listen as we discuss what’s new at the popular summer festival this year, Wine & Jazz demographics and the relationship between event organizers and business sponsors.
Short on time? Skip ahead (min/second):
00:30 — What’s new at the Wine & Jazz Festival
05:30 — The new Thursday Education Night and Heritage Bank’s involvement
10:15 — Engaged sponsorships
14:50 — Commercial exhibitors growing in participation
17:15 — Festival demographics
19:00 — Regional representation
22:00 — The relationship between organizer and sponsor