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Marketing & Strategic Communication Column

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Julie Gorham

Exercise your marketing muscle

Lisa Schmidt

Four marketing steps most ignore (but shouldn’t)

Renner Kevin MSC column

How much should you spend on marketing?

Spykerman Simon

Video works!

Bushnell-Rice Monique

Column: Online marketing-Where to focus

Column: Can sponsorship be a strategy?

Column: Preparing for your eventual crisis

Column: I like you (marketing strategy #14)

Column: Promotion brings success

Column: Conveying an accurate message

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