Take-and-bake pizza franchise Papa Murphy’s is now working with Bridg, a Los Angeles-based software company, to help drive the company’s precision marketing efforts.
Bridg provides analysis of individual customer purchasing behavior in order to create real-time marketing campaigns that drive frequency, retain current customers and bring back lapsed customers.
“At Papa Murphy’s, we take pride in getting to know our customers, providing them with great service, learning their preferences and creating customized pizza to fit their needs,” said Jayson Tipp, chief development officer and senior vice president of technology at Papa Murphy’s, which is headquartered in Vancouver.
“We believe technology is a gateway to growth and we’re pleased to leverage Bridg’s technology to provide our customers with tailored offers at the right time to further our mission of helping solve the dinnertime dilemma for busy moms and dads,” he added.
