Hubb named a leader among B2B Marketing Events Management Solutions by independent research firm

Hubb, a leading virtual, hybrid and in-person event software platform, recently announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. Hubb received the highest scores possible in the category vision, and partner and community ecosystem criteria, along with the top score in the audience engagement and interaction criterion. 

According to the Forrester report, “Today, Hubb is a solid fit for midmarket companies with teams wanting innovative ways to digitally engage buyers and large enterprise companies looking to expand a growing events portfolio.” The report also finds “Hubb excels at delivering distinctive online experiences marketers’ value.” 

“Our vision is to elevate event planning, create a platform that advances events, and fuel companies’ and associations’ ability to engage with their audiences,” said Allie Magyar, CEO of Hubb. “The pandemic forced many event organizers to reimagine their virtual strategy to drive audience engagement and adopt newer technologies and strategies. Hubb is at the forefront and excited to continue to innovate on how people experience events.”

Hubb is designed as a single platform that manages virtual, in-person, and hybrid environments. The platform provides both immersive attendee experiences and robust back-end management tools. Hubb’s technology enables meeting planners to bulletproof their event strategy and easily pivot from onsite to online with the press of a button. The Hubb platform allows organizations to create custom, immersive experiences that bring their brand to life.

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Joanna Yorke is the managing editor of the Vancouver Business Journal. She has worked in the journalism field since 2010 after graduating from the Edward R. Murrow College of Communication at Washington State University in Pullman. Yorke worked at The Reflector Newspaper in Battle Ground for six years and then worked at and helped start ClarkCountyToday.com.