The credit union consumer consideration campaign, Open Your Eyes to a Credit Union – funded by Northwest credit unions – launched in the Northwest, joining 18 other regions across the country.
Consumers across Idaho, Oregon and Washington are now beginning to see the campaign’s bold, black-and-white digital ads on Facebook and Instagram telling them about the credit union difference. They’re also watching high-energy videos on YouTube that urge them to take their money to the next level. The ads guide consumers to YourMoneyFurther.com, a website that educates them on the benefits of membership and helps them locate a nearby credit union.
As of last month, 9.2 million people have seen the ads on social media and 28.2 million have watched videos on YouTube, with more than 426 million total impressions.
