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Going to corporate college
BY UNSIGNED
December 9th, 2005
Businesses that play a key role in education can create their own workforce

Gary Perman
Guest Columnist
There are predicted labor
shortages building up right now, especially in the fields of nursing and
other medical specialities, technology, engineering and financial services.
According to the U.S. Bureau of Labor Statistics, a shortage of 5.3 million
skilled workers is eminent by 2010 – 14 million by 2015.
The reasons are many: boomers are retiring, and outsourcing and
production automation also leads to a shortage of skilled workers. The
question is this: What can local companies do about the new challenges of
skilled labor shortages facing us now and in the future?
There are two key answers: education and retention. We will look at
education here.
Why is it that only 3 percent of young
Americans want to become engineers when they go to college? What is the
corporate world doing to encourage education and prepare our young people
for the future?
One example of a forward thinking company
creating a model for others is Fisher-Price, a world leader in toy
manufacturing. Their manufacturing facility is based in the town of East
Aurora, NY, a town best known for its universities, including Ivy League
Cornell, in addition to eight other schools. Fisher-Price managers teach
classes at Cornell in the subject areas of chemistry and plastics,
mechanical engineering, manufacturing, business and so on. The company also
has an internship program affiliated with the university, whereby the
interns are integrated into full time positions within the
company.
Fisher-Price rarely uses outside recruiters to
recruit staff. The company doesn’t have a need for those services. It
grows and cultivates its top talent right in its own backyard.
Imagine if more companies in Clark County followed this model? The
stage is set in Clark County as we already have reputable trade schools,
one of the most successful community colleges in the country and a state
university on the precipice of going to the four-year model. Now we need
more forward thinking companies to take advantage of those
resources.
Another piece of the education puzzle comes from
within. Many companies offer continuing education. This is a great benefit
to employees and a tremendously positive selling point in recruitment.
Those companies that invest in their employees can reap the benefits of
increased product development, increased sales and increased revenues.
In an example that hit close to home, one Clark County
high tech firm, in its heyday, did a wonderful job educating my sister. She
earned a Bachelor of Arts degree as well as an MBA, all on the
company’s dime. The company then did a terrible job of retaining her
after investing all that money to educate her. She is no longer there.
Education will increase an employee’s hireability.
It will give an employee valuable assets and skills to provide new
products, innovation and revenue for your company – or somebody
else’s. Therefore, education and retention should go hand in hand
– or that employee you invested so much in will be out the
door.
Gary Perman is the senior partner of Perman
Willits Langone, a national search and recruitment firm specializing in
technical executives and managers, product design engineers, and operations
and salespeople. He has a master’s degree in communications and
marketing and has been a national recruiter for nine years. For
interviewing tips, interviewing questions and retention information, visit
www.permanwillits.com.
1251 Officers Row, Vancouver, WA 98661 | T: 360.695.2442 | F: 360.695.3056
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