Vancouver Business Journal

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Introducing the Accomplished & Under 40 Class of 2014

Introducing the Accomplished & Under 40 Class of 2014

The Vancouver Business Journal is pleased to announce the Accomplished and Under...

East county bridge proposal causes contention within freight industry

East county bridge proposal causes contention within freight industry

After $200 million taxpayer dollars were spent on the botched Columbia River Cro...

Angels bringing ideas to light

Angels bringing ideas to light

Most new businesses come to being with a great idea. How to get that great idea ...

Vancouver-based children’s apparel brand sold to Utah investor

Vancouver-based children’s apparel brand sold to Utah investor

Oakiwear, a children’s apparel brand headquartered in Vancouver, has been sold t...

Creatives converging on Washougal

Creatives converging on Washougal

It’s hard to say exactly when it started, but the city of Washougal has quietly ...

Technology changing the work site

Technology changing the work site

From handheld apps to 3-D maps, high-tech innovations are changing how today’s c...

Banking & Money Management

Angels bringing ideas to light

Angels bringing ideas to light

Most new businesses come to being with a great idea. How to get that great idea from concept to marketplace reality is often what separates them.

Entrepreneurs can come into business with substantial investment and savings of their own, enjoy a low overhead-quick return scenario or be completely reliant on financial help.

“When you are in a position where you get to decide if you wish to seek ou...

Education & Workforce Development

WSU Vancouver: Enhancing the business community for 25 years

WSU Vancouver: Enhancing the business community for 25 years

25 years ago, Washington State University opened its Vancouver branch on the Clark College campus. From the very beginning, the university has been closely tied to Clark County’s business community, and those partnerships have grown even stronger over the last quarter-century.

WSU-Vancouver Chancellor Emile “Mel” Netzhammer joined the campus in July 2012, and has glowing praise for the relationsh...

News Briefs

Ed Lynch to be honored with Legacy Builder award

Ed Lynch to be honored with Legacy Builder award

The Vancouver Business Journal is proud to announce that Ed Lynch – philanthropist, businessman and World War II Veteran – has been selected to receive the Kyle W. Corwin Legacy Builder Award. The award recognizes one person annually who has spent their career leading, mentoring, building a business and giving back.

Spotlight

Dynamic Events finds success in service & technology solutions

Dynamic Events finds success in service & technology solutions

When you attend a conference or a large corporate event, you might assume that the registration process will be smooth, dinner will be served on time, and the speakers’ presentations will work flawlessly. But Allison Magyar, president of Dynamic Events, doesn’t take any of these details for granted.

“We provide complete meeting and event management and software, plus registration services and gra...

WSUV prepares digitally savvy workforce

In order to survive and thrive, companies must understand the role digital media plays in their customers’ lives and begin finding ways to integrate digital media into their business plans.

In order to survive and thrive, companies must understand the role digital media plays in their customers’ lives and begin finding ways to integrate digital media into their business plans.

So said Dene Grigar, associate professor and director of Washington State University Vancouver’s Digital Technology and Culture program, the goal of which is to ensure graduates have the skills to deal with the increasing digital and technical demand.

By focusing on four main skills sets – critical thinking, computers and digital environments, communications and project management and teamwork – the program prepares “well-trained designers who can lead companies into the digital media world,” Grigar said.

Examples of careers for which DTC graduates are prepared include information architecture, public relations and marketing, digital media design and content strategy.

Digital explosion

A March 2007 study by IDC, a global market intelligence firm, predicted that digital data will increase six-fold by 2010.

“This explosive growth will change the way organizations and Information Technology professionals do their jobs,” said Mark Lewis, executive vice president of EMC, a Fortune 500 manufacturer of software and systems for information management and storage.

The DTC program’s enrollment is tracking business’ increased focus on all things digital. Enrollment in the program jumped from 77 in the fall of 2006 to 140 this fall. Grigar and fellow associate professor John Barber constantly seek feedback from local companies to determine what skills are needed, host lectures and workshops in the community and provide educational programs for public school and community college students.

While the information technology sector will appreciate graduates with broad critical, analytical, and communication skills, DTC graduates are not relegated to just computer-related industries. Arts-related industries also need technologically literate workers capable taking advantage of new digital technologies.

Such is the case at Techjet Imaging, a Vancouver-based large-format printing company, which hired DTC graduate Justin Lee last year.

“Justin is a poster child for the DTC program,” said TechJet Vice President Jason Beatty. “He was raised here, got his degree here, got a job here and is using his skills practically.”

Increasing demand for applied skills     

A 2006 study funded in part by the Partnership for 21st Century Skills found that “applied skills such as teamwork, critical thinking and communication are essential for success at work…These applied skills trump basic knowledge skills such as reading and mathematics in importance in the view of employers.”

In addition, almost 75 percent of those surveyed ranked “creativity and innovation” in the top five applied skills projected to increase in importance for future graduates.  

Recognizing this trend early on, WSUV’s DTC program was one of the first in the nation, Grigar said. It was founded in 1997. The program was so ahead of its time, the university didn’t know where to put it – finally placing it in the Department of English. It became a four-year degree program in 2003 and will become a stand-alone department in 2009. In addition, Grigar said, WSUV is considering adding an online DTC master’s program in 2010.

In the last 10 years, programs like the one at WSUV have emerged across the country – Grigar said there are now more than 500 in the United States – but WSUV is recognized as a trend-setter.

“We’re a destination major now,” Grigar said.

Real-world experience

Students in the DTC program often work on projects for local companies and nonprofit organizations. This work, said Grigar, represents a commitment to community outreach – the mission of a land-grant institution.

During their senior year, DTC students must complete either a 150-hour internship with a metro-area business or work on a project for a local nonprofit organization. Students have interned with PeaceHealth Hospital in Longview, Organic Products Trading Co. in Vancouver and the Vancouver City Planning Commission.

They have worked on pro bono projects for The Ark, Clark County Fire District 11 in Battle Ground, the At Home At School program and the Council for the Homeless. Plans for this fall include work with the Columbia River Economic Development Council and Fort Vancouver Community Television.

The local business community’s response to the program has been positive, Grigar said.

“Companies realize they need this kind of expertise,” she said.

Historically, Beatty said, students have had to go outside the area to gain this type of education – and may not have come back. The DTC program, he said, will do much to keep graduates local and serves as a “great source of qualified local candidates who are ready to go to work in the high-tech world.”

Bridgette Fahnbulleh, community voicemail coordinator for the Council for the Homeless, was enthusiastic about the DTC students’ work.

“We wanted a video we could give to the business community that explained our GoPhone Society,” Fahnbulleh said. The students, she said, did the cover, the soundtrack, taping, interviewing and wrote the script in two months.

She was so impressed with the students’ work, she plans on having them create a training video for case workers this fall.

Internships and projects, Barber said, provide students with real-world experience, a chance to develop a network of contacts and the opportunity to be mentored by professionals in the field. In addition, he said, students can develop a portfolio and learn the value of community service.

“It’s not so much about placing students in high-dollar opportunities but about finding a place where they can practice skills and appreciate the rewards of giving back to their community,” Barber said.

STATE RENEWS COMMITMENT TO HIGH-TECH WORKFORCE DEVELOPMENT

Recognizing the need for continued improvement in high-tech workforce skills, Gov. Chris Gregoire signed Senate Bill 6377 into law in March. The bill’s intent is to “identify the gaps in current laws and policies regarding secondary career and technical education and fill those gaps in a comprehensive fashion to create a coherent whole.”

Rick Meeder, American Electronics Association Washington Council executive committee member and education committee chair, called the bill a “comprehensive career and technical education bill.”

American Electronics Association is a nationwide nonprofit trade association that represents all segments of the technology industry.

According to the bill’s summary, it “seeks to increase the quality and rigor of secondary career and technical education, improve links to postsecondary education, encourage and facilitate academic instruction through career and technical courses and expand access to and awareness of the opportunities offered by high quality career and technical education.”

Opinion

Focus Column

Now is the time for apprenticeships

Now is the time for apprenticeships

There is much talk of the “skills gap” – the widening space between the technical skills that employers need and the ski...

Towne Square project is a win for the local workforce

Towne Square project is a win for the local workforce

Our economy continues in fits and starts to recover. Workers struggle to find employment providing a living wage. Famili...

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