Vancouver Business Journal

Fri05242013

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Thompson Metal Fab to CRC: “Get on the ball”

Thompson Metal Fab to CRC: “Get on the ball”

With mitigation negotiations between Columbia River Crossing (CRC) staff and T...

Land for jobs: Clark County’s major obstacle

Land for jobs: Clark County’s major obstacle

There are a lot of moving parts to creating a shovel-ready parcel of land for th...

County fee elimination: Bad for small cities?

County fee elimination: Bad for small cities?

If approved, the proposal by the Board of Clark County Commissioners to eliminat...

Financial Literacy for the next generation

Financial Literacy for the next generation

To graduate from high school, students in Washington have to pass tests showing ...

Overcoming unemployment

Overcoming unemployment

The Job Seekers Conference, a locally-based employment seminar, will hold its ne...

Land here, learn here

Land here, learn here

Michelle Giovannozzi, Corporate Relations Manager for Clark College’s Corporate ...

Real Estate & Development

Land for jobs: Clark County’s major obstacle

Land for jobs: Clark County’s major obstacle

There are a lot of moving parts to creating a shovel-ready parcel of land for the industrial or commercial real estate market. To name a few, there’s purchase negotiations, zoning, roads, water and sewer, telecommunication services, power supply, stormwater issues, wetland issues and multiple layers of permits. Having a plentiful supply of such parcels would, according to Lisa Nisenfeld, president...

Marketing & Strategic Communication

Marketing: Benchmarking your way to better business

Marketing: Benchmarking your way to better business

“How’m I doin’?” – Erstwhile New York City mayor Ed Koch made this phrase famous; it is human nature to benchmark our performance. Business owners can turn that desire to their advantage by using benchmarks to ascertain what they’re doing right, and what they could improve.

Benchmarks, said Veronika Noize, marketing coach and managing director at the DIY Marketing Center, allow businesses to get ...

News Briefs

Port commission workshop postponed

Port commission workshop postponed

Due to a last minute scheduling conflict, the commission workshop on the environmental permitting process for a proposed crude oil facility at the Port of Vancouver has been postponed.

Originally planned for Tuesday, May 28, the workshop will be rescheduled for a later date, most likely in June.

The purpose of the workshop is to provide information to port commissioners as they prepare to consid...

Spotlight

Capturing beauty in our backyard

Capturing beauty in our backyard

If you’re a regular visitor to the Vancouver Farmers Market, chances are you’ve seen Lijah Hanley’s work on display. On most weekends, you can find the 17-year-old nestled between vendors selling everything from organic vegetables to decorative garden pieces.

Hanley, an aspiring photographer from Ridgefield, has operated a booth at the downtown Vancouver market for the past three years, selling...

Avoiding the red ink in the green building

It is important for design professionals, contractors, and owners to know how the risks and liabilities associated with green building projects are being allocated and to plan accordingly. As with any new building method, problems can lead to insurance claims and lawsuits, but there are steps that design professionals and contractors can take to limit their potential exposure to these risks. It is important for design professionals, contractors, and owners to know how the risks and liabilities associated with green building projects are being allocated and to plan accordingly. As with any new building method, problems can lead to insurance claims and lawsuits, but there are steps that design professionals and contractors can take to limit their potential exposure to these risks.

Manage expectations

Owners often believe that a green building will increase employee productivity, qualify for tax incentives and result in lower operating costs. Keeping those expectations in line with what is actually achievable is a must for design professionals and contractors.

Clear and accurate communication is essential at every step of the process. That means that a design professional's and a contractor's marketing materials and contracts should not contain broad representations of the benefits that might be achieved. Such representations might be interpreted by a court as an enforceable warranty.

In selecting green products to use in a project, design professionals and contractors must look beyond marketing claims and search for test results and projects in which the product was used.

Failing to verify that a product will meet the project requirements before construction is a recipe for litigation.

Design professionals and contractors should also listen carefully to the owner's needs and agenda. Using green technologies that do not fit with the intended use of a building is a sure way to end up in a lawsuit.

For example, a solar heating and lighting system is not appropriate for an owner that needs extreme privacy. While that might be obvious, enthusiasm for green building can often lead the design professional and contractor to forget to listen to the owner.

Know the products

Claiming that a product is green has become a very common marketing method. But it is hard to know whether a product is truly green. Becoming knowledgeable about the products and not relying on marketing claims is absolutely essential.

As new green products are introduced that do not have a history of prior performance, verifying that the products will meet project specifications is increasingly important.

If there is no time to research a new product, the design and construction contract should account for the unknown risk by limiting liability, issuing a disclaimer, or charging a higher price.

Oral representations count, too

Oral representations can also land a design professional or a contractor in court. Do not say you are up to the task unless you are. Oral overstatements can lead to claims of fraudulent inducement, misrepresentation and violation of consumer protection laws.

With new opportunities for design professionals and contractors in green building come new risks. While the chances that risks will result in a lawsuit always depend on the facts of a particular situation, following the steps discussed above will lessen these chances.

While building green can offer many benefits, it remains important for the design professional and contractor to remain grounded in solid design and construction principles. Accolades and certifications will quickly become meaningless if the project winds up in litigation.

 

 

Thomas B. "Brad" Eriksen represents business and corporate clients in all aspects of business operation at Jordan Schrader Ramis PC's Vancouver office. He can be reached at 360-567-3903 or This email address is being protected from spambots. You need JavaScript enabled to view it. .

Opinion

Focus Column

Do you know Mike?

Do you know Mike?

Do you know Mike? Chances are you do, although you may know him by another name. He’s 55, good looking, sports a well-tr...

Marketing above the fold

Marketing above the fold

Reaching potential clients today through all of the marketing and advertising noise can be difficult. Traditional forms ...

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