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The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords ...

Accomplished & Under 40 class of 2014

Accomplished & Under 40 class of 2014

Each member of the Accomplished & Under 40 Class of 2014 has their own inspi...

Ghost Runners Brewery to open new production facility

Ghost Runners Brewery to open new production facility

Beer lovers, rejoice! A new place to fill up your growler is coming to Vancouver...

Ed Lynch recipient of Kyle Corwin Legacy Builder Award

Ed Lynch recipient of Kyle Corwin Legacy Builder Award

Ed Lynch, philanthropist, businessman and World War II Veteran, was presented th...

Voting for Best in Business Awards now live

Voting for Best in Business Awards now live

Put your B2B hat on and consider the needs of your business - which companies or...

Northwest Packing Co. will remain at Port of Vancouver USA

Northwest Packing Co. will remain at Port of Vancouver USA

The following press release was issued on Thursday afternoon by the Port of Vanc...

Technology & Electronic Solutions

The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords and back-links to attain that elusive top ranking in Google. While these aspects of SEO are still important, local experts say that SEO has gotten much more sophisticated.

“It is an always-changing algorithm,” said Matthew Malone, senior digital strategist at Gravitate, a digital marketing and design agency located in...

Marketing & Strategic Communication

Seven tips for taming the content marketing beast

Seven tips for taming the content marketing beast

Content marketing is the “art and science of using content or stories to sell something,” according to Kari Olivier, director of marketing and business development for Vancouver-based strategic communication agency AHA!.

“Content” includes print brochures, blog posts, website copy, videos, podcasts and information shared via Instagram, Pinterest, Twitter, Facebook and LinkedIn. The overall goal, ...

News Briefs

Accomplished & Under 40 luncheon/reception

The 21 members of the Accomplished & Under 40 Class of 2014 were honored during a reception earlier this month at the Heathman Lodge in Vancouver.

Organized by the Vancouver Business Journal, the annual event recognizes the rising stars of the local business community.

Spotlight

Victor Fitness: Exercising service above all else

Victor Fitness: Exercising service above all else

To most of its customers, Victor Fitness is a gym: a collection of weights and machines, group fitness classes and one-on-one personal trainer time. But when Bill Victor looks at the business he founded 10 years ago, he sees a second act to his professional life and a source of personal satisfaction.

This was not how he envisioned his life would turn out.

When Victor entered the workforce, he wa...

MAP gets $13.2 million grant

Vancouver-based Mentoring Advanced Placement non-profit has received a $13.2 million grant from the Exxon Mobile Foundation to participate in the National Math and Science Initiative.

Vancouver-based Mentoring Advanced Placement non-profit has received a $13.2 million grant from the Exxon Mobile Foundation to participate in the National Math and Science Initiative.

MAP, led by nLight Photonics CEO Scott Keeney, applied for the grant last spring for the state of Washington, with support from partners at Educational Service District 112, the Southwest Washington Workforce Development Council and Office of the Superintendent of Public Instruction. It will work with school districts to replicate a model developed in Texas to expand AP classes and participation in science, math and English.

Volunteers from local businesses work with AP teachers and groups of students to supplement with AP curriculum by connecting it to real-life applications. That model currently operates in Clark County with 10 schools.

Marcia Fromhold will lead the start-up of the project, assisted by Brandi Stewart-Wood of the SWWDC and Dan Milewski of nLight. Natalie Pacholl on the MAP staff continues her work getting the new academic year going in Clark County.

Washington's proposal was selected among seven states to receive the first grants given by NMSI. The grants will each provide up to $13.2 million during the next six years to state non-profit entities to help fund training and incentive programs for AP and Pre-AP courses.

Opinion

Focus Column

7 reasons digital marketing is a team effort

7 reasons digital marketing is a team effort

The decision to outsource your company’s marketing efforts can be a difficult one, especially if you run a small- to med...

Turn holiday cheer into a stronger new year

Turn holiday cheer into a stronger new year

As we approach the holiday season and the conclusion of another calendar year, business leaders often take time to expre...

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