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The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords ...

Accomplished & Under 40 class of 2014

Accomplished & Under 40 class of 2014

Each member of the Accomplished & Under 40 Class of 2014 has their own inspi...

Ghost Runners Brewery to open new production facility

Ghost Runners Brewery to open new production facility

Beer lovers, rejoice! A new place to fill up your growler is coming to Vancouver...

Ed Lynch recipient of Kyle Corwin Legacy Builder Award

Ed Lynch recipient of Kyle Corwin Legacy Builder Award

Ed Lynch, philanthropist, businessman and World War II Veteran, was presented th...

Voting for Best in Business Awards now live

Voting for Best in Business Awards now live

Put your B2B hat on and consider the needs of your business - which companies or...

Northwest Packing Co. will remain at Port of Vancouver USA

Northwest Packing Co. will remain at Port of Vancouver USA

The following press release was issued on Thursday afternoon by the Port of Vanc...

Technology & Electronic Solutions

The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords and back-links to attain that elusive top ranking in Google. While these aspects of SEO are still important, local experts say that SEO has gotten much more sophisticated.

“It is an always-changing algorithm,” said Matthew Malone, senior digital strategist at Gravitate, a digital marketing and design agency located in...

News Briefs

State unemployment rate increases slightly

Washington’s unemployment rate rose slightly this month to 6.0 percent, despite an estimated gain of 5,600 jobs in October, according to preliminary and seasonally adjusted labor statistics released by the state Employment Security Department today.

Spotlight

Changing perceptions at Temple of Tattoo

Enter Lady Bond’s Temple of Tattoo along Grand Boulevard near Mill Plain in Vancouver, and you may find yourself wondering if you’re at a day spa.

The Zen-like atmosphere that the shop features is all part of a well-thought-out, authentic way to differentiate the business from other tattoo studios in the region, according to owner/artist Lady Bond, who opened Temple of Tattoo in 2012.

“When I ...

The elephant in the room

There are two experiences everyone who lives on this planet shares - birth and death.  Birth is something we don't have awareness of and tend to experience through stories from our parents. Death on the other hand is a much more personal, first-person experience.     

There are two experiences everyone who lives on this planet shares - birth and death.  Birth is something we don't have awareness of and tend to experience through stories from our parents. Death on the other hand is a much more personal, first-person experience.     

Because our culture is one of life, few of us spend much time thinking, much less talking, about how we would like to die. As Congress and the nation have entered into the healthcare reform debate, how we die has become the elephant in the room. 

One of the facts about healthcare expenditures is that a disproportionate share occurs in the last year of life. A large percentage of these costs can further be classified as "futile care" since they neither change health outcomes nor improve the quality of life. Because our cultural and healthcare delivery system focuses on life, we are seldom willing to step back from aggressive treatment and ask the question, "Why are we doing this?"

The good news is there are alternatives in the form of Palliative Care and Hospice. Both of these programs work with the patient and their families to help them on their journey while allowing them to make their own decisions on which paths they would like to take. 

Palliative Care is available to anyone who is faced with a life-threatening illness and is still seeking curative treatment. It provides assistance with pain and symptom management, emotional and spiritual support and assistance with navigating the healthcare system.

The most important aspects of Palliative Care may be the support in establishing and clarifying the goals of care and providing education regarding the end of life. When the time comes and that cure is no longer an option, transition to Hospice care allows the patient and family to focus on quality of life. The primary goal is controlling symptoms so that life can be enjoyed as long as possible. Wherever hospice care is provided, there is an interdisciplinary team working with both the patient and the family to provide physical, emotional, and spiritual support and education.

From a public policy perspective, Hospice has the additional benefit of saving Medicare approximately $2,300 per patient. These savings are mainly the result of reduced "futile care" that does nothing to change the outcome or enhance quality of life.

One of the challenges of healthcare reform is the added cost of insuring an additional 40 million people. Legislation currently debated in Congress calls for about 50 percent of the cost to come from reduced Medicare expenditures - causing a reduction in Hospice and Home Health, two of the most cost-efficient Medicare programs.

In addition, the state of Washington is looking to totally eliminate Hospice for Medicaid to help solve their budget challenges.

On the federal level, Oregon Sen. Ron Wyden has offered an amendment to the Senate bill that reduces the Hospice cuts. As of press time, Sen. Maria Cantwell and Sen. Patty Murray, both of Washington, have not signed onto this amendment. 

If you have an interest in preserving options for everyone on their end of life journey, please contact Senators Cantwell and Murray and urge them to endorse the Wyden amendment to the Senate's healthcare reform bill.

For more information on Hospice and Home Health, visit the National Hospice and Palliative Care Organization at www.nhpco.org.

Marc Berg is director of HomeCare and Hospice at Southwest Washington Medical Center in Vancouver.

Opinion

Focus Column

Washington crowdfunding law gives businesses new access to capital

Washington crowdfunding law gives businesses new access to capital

Thanks to a recent Washington law, Southwest Washington companies have a new way to raise money. As of November 1, certa...

Field of dreams

Field of dreams

To succeed in today’s digital age, a small business cannot simply open the doors and expect people to know it exists and...

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