Vancouver Business Journal

Fri11282014

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Seven tips for taming the content marketing beast

Seven tips for taming the content marketing beast

Content marketing is the “art and science of using content or stories to sell so...

Bleu Door Bakery owner purchases Uptown Village building

Bleu Door Bakery owner purchases Uptown Village building

Bonnie Brasure, owner of Uptown Village-based Bleu Door Bakery, recently purchas...

City rolling out “one-stop licensing”

City rolling out “one-stop licensing”

In what can still seem like an incredibly volatile business environment, the cit...

The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords ...

Accomplished & Under 40 class of 2014

Accomplished & Under 40 class of 2014

Each member of the Accomplished & Under 40 Class of 2014 has their own inspi...

Ghost Runners Brewery to open new production facility

Ghost Runners Brewery to open new production facility

Beer lovers, rejoice! A new place to fill up your growler is coming to Vancouver...

Real Estate & Development

Local office market heating up

Local office market heating up

The commercial office real estate market in Southwest Washington continues to improve, according to local real estate professionals contacted by the Journal.

The overall vacancy rate for top-tier class A and B office properties has dropped to 16 percent or less, from a high point of about 21 percent a few years ago, according to Adam Roselli, commercial broker at Eric Fuller & Associates.

“E...

Marketing & Strategic Communication

Seven tips for taming the content marketing beast

Seven tips for taming the content marketing beast

Content marketing is the “art and science of using content or stories to sell something,” according to Kari Olivier, director of marketing and business development for Vancouver-based strategic communication agency AHA!.

“Content” includes print brochures, blog posts, website copy, videos, podcasts and information shared via Instagram, Pinterest, Twitter, Facebook and LinkedIn. The overall goal, ...

News Briefs

From the List: Sign companies (2014)

What are the largest sign companies in Clark County? We ranked them by number of FTEs. In the event of a tie, companies are ranked by year established. Figures as of 10/10/14.

Spotlight

My Auto Repair Center brings “membership-only” model to auto care

My Auto Repair Center brings “membership-only” model to auto care

As a minister, Mike Miller has dedicated his life to trying to make the world a better place. Three decades ago, he founded Dare to Live in an effort to prevent teen suicides. Eight years ago, realizing that car trouble could lead to a lost job and a raft of other problems for people with few financial resources, he started the Carpenter’s Garage, a nonprofit mechanic shop for the poor.

Then, ear...

The elephant in the room

There are two experiences everyone who lives on this planet shares - birth and death.  Birth is something we don't have awareness of and tend to experience through stories from our parents. Death on the other hand is a much more personal, first-person experience.     

There are two experiences everyone who lives on this planet shares - birth and death.  Birth is something we don't have awareness of and tend to experience through stories from our parents. Death on the other hand is a much more personal, first-person experience.     

Because our culture is one of life, few of us spend much time thinking, much less talking, about how we would like to die. As Congress and the nation have entered into the healthcare reform debate, how we die has become the elephant in the room. 

One of the facts about healthcare expenditures is that a disproportionate share occurs in the last year of life. A large percentage of these costs can further be classified as "futile care" since they neither change health outcomes nor improve the quality of life. Because our cultural and healthcare delivery system focuses on life, we are seldom willing to step back from aggressive treatment and ask the question, "Why are we doing this?"

The good news is there are alternatives in the form of Palliative Care and Hospice. Both of these programs work with the patient and their families to help them on their journey while allowing them to make their own decisions on which paths they would like to take. 

Palliative Care is available to anyone who is faced with a life-threatening illness and is still seeking curative treatment. It provides assistance with pain and symptom management, emotional and spiritual support and assistance with navigating the healthcare system.

The most important aspects of Palliative Care may be the support in establishing and clarifying the goals of care and providing education regarding the end of life. When the time comes and that cure is no longer an option, transition to Hospice care allows the patient and family to focus on quality of life. The primary goal is controlling symptoms so that life can be enjoyed as long as possible. Wherever hospice care is provided, there is an interdisciplinary team working with both the patient and the family to provide physical, emotional, and spiritual support and education.

From a public policy perspective, Hospice has the additional benefit of saving Medicare approximately $2,300 per patient. These savings are mainly the result of reduced "futile care" that does nothing to change the outcome or enhance quality of life.

One of the challenges of healthcare reform is the added cost of insuring an additional 40 million people. Legislation currently debated in Congress calls for about 50 percent of the cost to come from reduced Medicare expenditures - causing a reduction in Hospice and Home Health, two of the most cost-efficient Medicare programs.

In addition, the state of Washington is looking to totally eliminate Hospice for Medicaid to help solve their budget challenges.

On the federal level, Oregon Sen. Ron Wyden has offered an amendment to the Senate bill that reduces the Hospice cuts. As of press time, Sen. Maria Cantwell and Sen. Patty Murray, both of Washington, have not signed onto this amendment. 

If you have an interest in preserving options for everyone on their end of life journey, please contact Senators Cantwell and Murray and urge them to endorse the Wyden amendment to the Senate's healthcare reform bill.

For more information on Hospice and Home Health, visit the National Hospice and Palliative Care Organization at www.nhpco.org.

Marc Berg is director of HomeCare and Hospice at Southwest Washington Medical Center in Vancouver.

Opinion

Focus Column

The tech effect on property management

The tech effect on property management

Love it or hate it, technology has certainly changed the world of business, blurring personal and professional lines and...

Lurking dangers in purchase and sale agreements

Lurking dangers in purchase and sale agreements

Many who purchase real estate put faith in their broker to correctly complete “form” Purchase and Sale Agreements (PSA)....

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