Vancouver Business Journal

Fri05242013

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Thompson Metal Fab to CRC: “Get on the ball”

Thompson Metal Fab to CRC: “Get on the ball”

With mitigation negotiations between Columbia River Crossing (CRC) staff and T...

Land for jobs: Clark County’s major obstacle

Land for jobs: Clark County’s major obstacle

There are a lot of moving parts to creating a shovel-ready parcel of land for th...

County fee elimination: Bad for small cities?

County fee elimination: Bad for small cities?

If approved, the proposal by the Board of Clark County Commissioners to eliminat...

Financial Literacy for the next generation

Financial Literacy for the next generation

To graduate from high school, students in Washington have to pass tests showing ...

Overcoming unemployment

Overcoming unemployment

The Job Seekers Conference, a locally-based employment seminar, will hold its ne...

Land here, learn here

Land here, learn here

Michelle Giovannozzi, Corporate Relations Manager for Clark College’s Corporate ...

Real Estate & Development

Land for jobs: Clark County’s major obstacle

Land for jobs: Clark County’s major obstacle

There are a lot of moving parts to creating a shovel-ready parcel of land for the industrial or commercial real estate market. To name a few, there’s purchase negotiations, zoning, roads, water and sewer, telecommunication services, power supply, stormwater issues, wetland issues and multiple layers of permits. Having a plentiful supply of such parcels would, according to Lisa Nisenfeld, president...

Marketing & Strategic Communication

How does your business compare?

How does your business compare?

“How’m I doin’?” – Erstwhile New York City mayor Ed Koch made this phrase famous; it is human nature to benchmark our performance. Business owners can turn that desire to their advantage by using benchmarks to ascertain what they’re doing right, and what they could improve.

Benchmarks, said Veronika Noize, marketing coach and managing director at the DIY Marketing Center, allow businesses to get ...

News Briefs

Herrera Beutler to host June 10 jobs fair

Rep. Jaime Herrera Beutler will host her third annual Southwest Washington jobs fair on Monday, June 10 from 1 to 5 p.m. at the Red Lion Hotel at the Quay (100 Columbia Street, Vancouver).

Spotlight

Capturing beauty in our backyard

Capturing beauty in our backyard

If you’re a regular visitor to the Vancouver Farmers Market, chances are you’ve seen Lijah Hanley’s work on display. On most weekends, you can find the 17-year-old nestled between vendors selling everything from organic vegetables to decorative garden pieces.

Hanley, an aspiring photographer from Ridgefield, has operated a booth at the downtown Vancouver market for the past three years, selling p...

The coming biometrics revolution

How do you prove to a computer or a website who you are?

How do you prove to a computer or a website who you are?

The most common method today is to enter a password. But we know that that password could have been stolen and entered by a hacker, identity thief or some other unauthorized person. In the non-virtual world, it's easy to prove who you are to your spouse or significant other, since they already know you based on their intimate knowledge of your physical characteristics and behaviors. Simply put, biometrics enables computers to recognize its users much as your wife, son or best friend would.

Biometrics is defined as "automated methods for identifying someone based on their physical characteristics or how they act." Though the technology has been around for decades, biometrics has only recently reached a high profile due to its depiction in sci-fi movies. It's also increasingly being used by some government agencies.

Biometric methods include the cybernetic equivalents of what a human would use to recognize other humans, including one's face, handshake and voice. Biometrics also recognizes minute characteristics, including the unique shape of one's iris and retina, how one walks and even one's signature. However, digital fingerprints are by far the most common biometric method.

Since the Sept. 11 terrorist attacks, the U.S. government's interest in biometrics has increased substantially. The U.S. Dept. of Homeland Security has four major programs, including REAL ID, a program designed to improve driver's licenses and other identifying documents. Biometrics is not yet part of REAL ID, but there are proposals to add it in the future.

Another program, US-VISIT, already requires all visitors to the U.S. to be digitally fingerprinted and photographed, whether they enter by land, sea or air.

Other security programs which may look to biometrics in the future include the Transportation Worker Identification Credential (TWIC) and the Registered Traveler program, administered by the Transportation Safety Administration. This is the program that has been most in the news.  Remember those long lines at the airport, with the occasional 80-year-old grandmother pulled aside for inspections by the TSA? Using biometrics, Registered Travelers would have a secure form of identification based on iris scans and fingerprints, allowing them to bypass long lines.

Here in Vancouver, Identity International, Inc. is on the forefront of the biometrics revolution.  The company has developed systems for the collection and digitization of fingerprints, as well as access control. Its market continues to grow as governments worldwide implement biometric applications to secure their borders and combat the threat of terrorism.

Remember, as you travel or spend time in public areas, it is not Big Brother that will be watching. Rather it's a "big information system" that will be keeping you safe.

Bill Roller, CFA, CFP, is the president of BR Capital, Inc., a registered investment advisory firm based in Vancouver.

Opinion

Focus Column

Do you know Mike?

Do you know Mike?

Do you know Mike? Chances are you do, although you may know him by another name. He’s 55, good looking, sports a well-tr...

Marketing above the fold

Marketing above the fold

Reaching potential clients today through all of the marketing and advertising noise can be difficult. Traditional forms ...

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