Vancouver Business Journal

Sat12202014

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Details emerge on 101 Main Street building

Details emerge on 101 Main Street building

Local developer Killian Pacific is preparing to break ground early next year on ...

Pacific Continental announces major SW WA expansion

Pacific Continental announces major SW WA expansion

Pacific Continental Bank has inked plans to expand its presence in Southwest Was...

Freshii to open two additional Vancouver locations

Freshii to open two additional Vancouver locations

Less than one year ago, Doug and Rich Gillespie brought the Freshii franchise to...

Best practices for business seeking loans

Best practices for business seeking loans

With the right approach, applying for a loan doesn’t have to be painful. The fol...

Fit Right owners sell company

Fit Right owners sell company

Dave Sobolik and Robb Finegan, owners of Fit Right, a running store with locatio...

Women in construction: Building their success

Women in construction: Building their success

Some industries have been clearly dominated by one gender or the other; perhaps ...

Banking & Money Management

Best practices for business seeking loans

Best practices for business seeking loans

With the right approach, applying for a loan doesn’t have to be painful. The following best practices, garnered from local experts, can help business owners successfully obtain a new loan or restructure an existing one.

“Right now is a great time to restructure debt because interest rates are so low,” said Dave Hansen, Columbia Bank’s senior VP and regional manager for the Portland/Vancouver area...

Design & Construction

Women in construction: Building their success

Women in construction: Building their success

Some industries have been clearly dominated by one gender or the other; perhaps no industry more so than construction. However, in Southwest Washington, women are finding their place and respect amongst their male counterparts.

Leading to construction

As with most careers, there are a variety of paths that lead us to our chosen industry.

“I have always been fascinated with building things,” say...

News Briefs

Ridgefield named ‘Port of the Year’ by Washington Ports Association

The Washington Public Ports Association (WPPA) has named the Port of Ridgefield as the recipient of its annual Port of the Year Award. The annual award recognizes a WPPA member that has demonstrated exceptional success in the industry. There are currently 75 member ports operating within the state.

Spotlight

SmartRG: Riding the technology wave of the connected home

SmartRG: Riding the technology wave of the connected home

Recently more than doubling their office space, from 2,600 square feet to almost 6,000 is just one sign that SmartRG Inc. is a rising star in Vancouver’s high-tech community. SmartRG designs and produces hardware and software solutions to help Internet service providers and broadband operators monitor, manage and monetize the connected home.

Before the expansion, Jeff McInnis, CEO, said they were...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

Five planning tips to help your business succeed in 2015

Five planning tips to help your business succeed in 2015

As we look forward to watching the ball drop in Times Square at midnight on Dec. 31 and the start of a new year, it’s a ...

The small print in loan documents

The small print in loan documents

Part of the small print in the stack of papers making up your loan documents is the rules you are promising to follow fo...

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