Vancouver Business Journal

Sat04192014

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Trust, Park Service fail to reach agreement on Pearson Air Museum

Trust, Park Service fail to reach agreement on Pearson Air Museum

Several months after having entered into formal mediation talks to discuss issue...

Riverview Community Bank celebrates regulatory decision

Riverview Community Bank celebrates regulatory decision

Officials at Riverview Community Bank are moving forward with confidence knowing...

Commercial development: Building for tomorrow

Commercial development: Building for tomorrow

If commercial developers feel like circus performers walking a tightrope, there ...

 Business Growth Award finalists announced

Business Growth Award finalists announced

14 businesses have been named finalists for the Vancouver Business Journal's 201...

Is Food Processing part of Port “Comprehensive Scheme”?

Is Food Processing part of Port “Comprehensive Scheme”?

The leaders of a Clark County food processing company will bring their efforts t...

Developers cautious but developing

Developers cautious but developing

Although the Great Recession is behind us, many businesses and individuals are s...

Design & Construction

Commercial development: Building for tomorrow

Commercial development: Building for tomorrow

If commercial developers feel like circus performers walking a tightrope, there is good reason.

Limited financing, escalating regulatory and raw material costs, and still-low property valuations make penciling out a project difficult. And yet, workforce trends and emerging technologies demand designs that look to the future.

Build to the budget

According to Ron Frederiksen, president of RSV Bui...

Innovation & Manufacturing

Southwest Washington keeps its focus on manufacturing

Southwest Washington keeps its focus on manufacturing

Southwest Washington boasts a number of regional factors that are beneficial to the local economy. Among them are access to clean water, affordable power and a skilled workforce. These factors have continued to drive the local manufacturing industry in 2014 – an industry that was one of the first to convincingly move forward out of the recession.

“Advanced manufacturing aligns with both our Orego...

News Briefs

CREDC seeks health care startups to participate in “Shark Tank”

The Columbia River Economic Development Council (CREDC) is accepting applications from startups related to the health care sector interested in participating in Clark County PubTalk’s annual business pitch competition on Tuesday, June 17.

Spotlight

Audio Fox: A sound solution

Audio Fox: A sound solution

Like a lot of small businesses, Vancouver-based Sound Product Solutions started with a problem. Several years into retirement, Rex Clark was experiencing hearing loss – and he wasn’t the only one affected by that change.

“We had some disagreements, me and my wife, about where the volume should be on the TV,” said Rex. He remembered similar struggles between his own parents, but the best solution ...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

Innovating innovation

Innovating innovation

If you want to attract innovation, you need to be innovative. The Clark County Economic Development plan, which guides t...

You can thrive without reinventing the wheel

You can thrive without reinventing the wheel

Every day the media bombards us with headlines of doomsday for American manufacturers. We read how competition is stiff,...

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