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Available light industrial property scarce in Clark County

Available light industrial property scarce in Clark County

With all the vacant land in Clark County, you’d think businesses wanting to move...

Give More 24 results:  1,842 donations, $431,994 raised

Give More 24 results: 1,842 donations, $431,994 raised

Give More 24!, a 24-hour fundraising event organized by the Community Foundation...

WSU medical school initiative could benefit Clark County

WSU medical school initiative could benefit Clark County

Officials at Washington State University believe the time has come to pursue an ...

A debate of value: NW Packing and Port of Vancouver negotiations continue

A debate of value: NW Packing and Port of Vancouver negotiations continue

NW Packing, a part of Neil Jones Food Co., is troubled by their negotiations wit...

Manufacturers investing in the future

Manufacturers investing in the future

Invest in what you do. That is the mantra of many Southwest Washington manufactu...

Biscuits Café to open East Vancouver location

Biscuits Café to open East Vancouver location

Plans are underway to start construction on a Biscuits Café at the Eastside Spec...

Innovation & Manufacturing

Manufacturers investing in the future

Manufacturers investing in the future

Invest in what you do. That is the mantra of many Southwest Washington manufacturers this year, as they pour significant investments into new facilities, equipment and infrastructure.

Take ProTech Composites, for example. This carbon fiber manufacturer grew sales 57 percent last year and projects 30 percent growth this year. Jeff Olsen, ProTech Composites president, said that the company is on tr...

Real Estate & Development

Available light industrial property scarce in Clark County

Available light industrial property scarce in Clark County

With all the vacant land in Clark County, you’d think businesses wanting to move here would have no problem finding a location. It turns out that’s not the case.

According to industry experts, there is a shortage of ready-to-use sites for light industrial purposes, and a demand that isn’t being met.

“The problem we have is a lack of infrastructure on many properties that would be suitable for li...

News Briefs

M.J. Murdock Charitable Trust awards $250,000 to Children’s Center

Children’s Center has announced a $250,000 grant award from the M.J. Murdock Charitable Trust. The grant was awarded in support of the local nonprofit’s capital campaign for a new facility, currently under construction in east Vancouver.

Spotlight

Columbia Hobby Distribution experiencing explosive growth

Columbia Hobby Distribution experiencing explosive growth

Who wouldn’t want to turn their hobby into a hefty paycheck? That is exactly what Stephen Tingwall, CEO at Columbia Hobby Distribution, did.

In 2004, Tingwall started selling hobby collection supplies on eBay. These supplies include storage boxes and display cases for collectibles such as coins, stamps, comics, trading cards and autographed baseballs or football helmets.

“The company started out...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

Lurking dangers in purchase and sale agreements

Lurking dangers in purchase and sale agreements

Many who purchase real estate put faith in their broker to correctly complete “form” Purchase and Sale Agreements (PSA)....

An update on the Clark County office market

An update on the Clark County office market

As seemingly with most businesses and families, the commercial office market in Clark County has made it through the rec...

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