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Biscuits Café to open East Vancouver location

Biscuits Café to open East Vancouver location

Plans are underway to start construction on a Biscuits Café at the Eastside Spec...

Local cemetery faces unexpected challenge as trends change

Local cemetery faces unexpected challenge as trends change

“The industry-wide challenge that we face is the majority preference for cremati...

Philanthropy coverage: Business spotlights

Philanthropy coverage: Business spotlights

There’s a tradition of philanthropy within Southwest Washington’s business commu...

Philanthropy coverage: Nonprofit spotlights

Philanthropy coverage: Nonprofit spotlights

Southwest Washington enjoys a healthy nonprofit sector. Simply put, these organi...

Talks over propane/butane export terminal at Port of Longview progressing

Talks over propane/butane export terminal at Port of Longview progressing

The Port of Longview and Haven Energy are “finding common commercial ground” in ...

Dancing with the Local Stars raises $154,000

Dancing with the Local Stars raises $154,000

Saturday's Dancing with the Local Stars raised $154,000, according to a report f...

Technology & Electronic Solutions

Cloud computing becoming the new norm, despite concerns

Cloud computing becoming the new norm, despite concerns

After hundreds of naked celebrity photos were allegedly hacked from Apple’s iCloud this Labor Day weekend, many are questioning the security of “the cloud.” But that hasn’t stopped the steady influx of businesses switching from in-house data storage to cloud-based solutions.

Integra, a communications and networking company headquartered in Vancouver, released data estimating that 70 percent of bu...

Innovation & Manufacturing

Manufacturers investing in the future

Manufacturers investing in the future

Invest in what you do. That is the mantra of many Southwest Washington manufacturers this year, as they pour significant investments into new facilities, equipment and infrastructure.

Take ProTech Composites, for example. This carbon fiber manufacturer grew sales 57 percent last year and projects 30 percent growth this year. Jeff Olsen, ProTech Composites president, said that the company is on tr...

News Briefs

County seeks to fill Animal Control Advisory Board vacancy

The Board of County Commissioners is seeking applicants for a position on the volunteer Animal Protection & Control Advisory Board. The vacancy is for an at-large position, beginning Jan. 1, 2015.

Spotlight

Current Home Technologies: Market growth fueling elaborate installations

Current Home Technologies: Market growth fueling elaborate installations

Tony Curtis, owner of Current Home Technologies, has been a professional integrator since 1997. Back then, dedicated theater rooms sparked the imagination of homeowners everywhere, but the technology of Dolby Digital and DTS 5.1-channel audio only whispered at the capabilities of the completely integrated home experience that Current Home Technologies provides residents with today.

Despite unwitt...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

New industry: Can Vancouver be at the forefront of carbon fiber recycling?

New industry: Can Vancouver be at the forefront of carbon fiber recycling?

Once associated only with skunk works aircraft and exotic automobiles exclusively available to the world’s elite, carbon...

Returning innovation to the manufacturing sector

Returning innovation to the manufacturing sector

Double entry bookkeeping is a concept that is over 500 years old. You might ask, “What can we learn about innovation fro...

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