Vancouver Business Journal

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Top tech trends for 2015

Top tech trends for 2015

Remember when a cloud was just a puff of white or gray in the sky? A file was ma...

Port commissioners approve Northwest Packing Co. lease extension

Port commissioners approve Northwest Packing Co. lease extension

Fruit processor Northwest Packing Co. will continue to call Southwest Washington...

Trust reveals plan for Academy renovations

Trust reveals plan for Academy renovations

Although officially it won’t be a done deal until late January when escrow close...

New laws affecting business in 2015

New laws affecting business in 2015

With a new year come new rules and regulations. However, most of the pressing ch...

2015: A critical year for future of the Port of Vancouver

2015: A critical year for future of the Port of Vancouver

The upcoming year holds several major projects for the port of Vancouver. Ten ye...

Best in Business 2014

Best in Business 2014

Here are the winners of the Vancouver Business Journal’s 2014 Best in Business A...

Technology & Electronic Solutions

Top tech trends for 2015

Top tech trends for 2015

Remember when a cloud was just a puff of white or gray in the sky? A file was made of paper? Security required a locking cabinet and a key? It’s hard to overemphasize just how much modern workplaces have been transformed by technology over the past three decades. Today, clouds are a trendy online tool, security requires complex rules and the systems that companies use to generate new leads are und...

Accounting & Finance

What businesses can expect this tax season

What businesses can expect this tax season

The tax man cometh – and just exactly what that means this year depends on your business. For some, the Affordable Care Act (ACA) will bring significant ramifications. For others, capitalization and repair rules are going to be a major concern. For businesses and CPAs alike, IRS response times could cause problems. In the following paragraphs, local CPAs share their expertise with VBJ readers to h...

Spotlight

Heritage Bank: Banking on growth in SW Washington

Heritage Bank: Banking on growth in SW Washington

One-year after opening a new branch in East Vancouver, Olympia-based Heritage Bank is looking to continue to expand in Clark County, riding positive economic trends.

Heritage entered the Southwest Washington marketplace in September of 2010 via their acquisition of then-struggling Longview-based Cowlitz Bank (also known as Bay Bank). And after more than four years in Vancouver, starting at the ci...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

ACA: Delayed tracking, reporting & penalties are over

ACA: Delayed tracking, reporting & penalties are over

Since the Affordable Care Act (ACA) was written into law, there have been several confusing delays with its implementati...

The 2015 tax filing season is here

The 2015 tax filing season is here

It is time again for the lively advertisements encouraging taxpayers to get their billions back. Meanwhile, IRS computer...

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