Vancouver Business Journal

Sat10252014

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WSU Vancouver: Enhancing the business community for 25 years

WSU Vancouver: Enhancing the business community for 25 years

25 years ago, Washington State University opened its Vancouver branch on the Cla...

Maruichi Northwest to invest $30 million in port steel mill

Maruichi Northwest to invest $30 million in port steel mill

A new steel mill is coming to the Port of Vancouver USA’s Centennial Industrial ...

Tidland Corporate Center sold for $3.3 million

Tidland Corporate Center sold for $3.3 million

Tidland Corporate Center, a 64,000-square-foot industrial building and 6.03-acre...

Introducing the Accomplished & Under 40 Class of 2014

Introducing the Accomplished & Under 40 Class of 2014

The Vancouver Business Journal is pleased to announce the Accomplished and Under...

East county bridge proposal causes contention within freight industry

East county bridge proposal causes contention within freight industry

After $200 million taxpayer dollars were spent on the botched Columbia River Cro...

Angels bringing ideas to light

Angels bringing ideas to light

Most new businesses come to being with a great idea. How to get that great idea ...

Education & Workforce Development

WSU Vancouver: Enhancing the business community for 25 years

WSU Vancouver: Enhancing the business community for 25 years

25 years ago, Washington State University opened its Vancouver branch on the Clark College campus. From the very beginning, the university has been closely tied to Clark County’s business community, and those partnerships have grown even stronger over the last quarter-century.

WSU-Vancouver Chancellor Emile “Mel” Netzhammer joined the campus in July 2012, and has glowing praise for the relationsh...

Food & Agriculture

County, wine industry approaching smoother waters

County, wine industry approaching smoother waters

A learning experience. That is how both vineyard/winery owners and county officials seem to view the past few years, as they sought solutions that would encourage the development of wineries in the county while mitigating impacts to neighboring parcels. And, like many learning experiences, it was sometimes fraught with mistakes, misunderstandings and frustration. But Marty Snell, Clark County comm...

News Briefs

SWWDC and partners receive grant to train long-term unemployed individuals and veterans

The Southwest Washington/Portland Metro Area will receive nearly $8.5 million in grant funds to train 850 long-term unemployed individuals and 150 veterans for jobs in manufacturing and information technology.

Spotlight

ExecuTech Lease Group: Putting the personal touch into equipment leasing

ExecuTech Lease Group: Putting the personal touch into equipment leasing

Many restaurants and small businesses use a cash register and a separate terminal to handle sales, while another PC handles timecards and inventory management. But as the business grows, so does the need for a full-scale point of sale (POS) system. Such a system in a restaurant, for example, integrates everything from placing an order to a credit card swipe into one piece of equipment. But this ty...

Three marketing lessons from Realtors

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

Basic tips from real estate agents can help sell any product or service

Veronika Noize
Guest columnist

Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location and location.
Any successful real estate professional will tell you the three most important factors in determining the success of a real estate professional are relationships, relationships and relationships.

My mother was a very successful real estate professional, as well as one of my most influential marketing role models and mentors. She was an anomaly in the business world in her day: a woman who went from a job as a bank teller to a seven-figure income as a real estate broker in just a few years.
The lessons she taught me have given me an edge in business, and although every lesson comes from the real estate industry, each has served me well in my business.

Lesson 1: Pictures help establish a relationship. In our very visually oriented culture, people respond first to pictures, and then to words, so the more you show the less you have to tell and sell.
My mother used photos in her classified ads for the houses she sold, a picture of herself on her business card, and pictures of happy families in their new homes along with their letters of thanks in her book of client successes.
These days realtors put all those photos on their Web sites, and that’s a lesson all businesses can use. Show photos of your work, your satisfied clients, and yourself on your Web site. This helps prospects see the results you offer, and it begins the relationship even before you actually meet.

Lesson 2: The relationship starts before you even meet your prospects, so make sure it’s a good beginning.
In a perfect world, all prospects would come to us through referrals, so they would already have some trust and confidence in us, but that’s not always possible.
Your relationship with your prospects (your future clients) starts the moment they become aware of you. That means your Web site, your ads, and even your reputation will often precede you, giving your prospects some idea of what to expect (or not) from you. So if you make promises you can’t keep in your advertising, or your Web site is full of errors and outdated information, you could be starting that relationship on shaky ground.

Lesson 3: Treat everyone who shows up as a prospect – even those who are “just looking” or looking on behalf of someone else.
Since it can be difficult to determine exactly who is a prospect sometimes, it is important to treat every inquiry with the respect and courtesy you would offer your best clients. Just because someone is not a prospect today doesn’t mean he won’t be tomorrow. And although she may be “just looking,” she could be looking for someone who is ready to buy, and relies on her recommendations for the short list of possibilities.

Veronika (Ronnie) Noize, the Marketing Coach, is the author of “How to Create a Killer Elevator Speech” and creator of the “How to Double Your Business in 30 Minutes a Day” marketing system. Ronnie’s Web site is a comprehensive resource with free articles and valuable marketing tools for small office/home office business professionals. Visit www.VeronikaNoize.com, or call her at 360-882-1298.

Opinion

Focus Column

Local restaurants master recipe for good health

Local restaurants master recipe for good health

Six local restaurants are discovering that good health is good business.

Dragonfly Café, Farrar’s Bistro, Mighty Bowl, ...

Revival of cooperatives

Revival of cooperatives

Agricultural cooperatives are a quiet but massive force in our national economy, producing nearly $4 billion annually an...

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