Editor’s Note: This is the first installment of a recurring feature highlighting accessible and often under-utilized resources that are available to the business community. More information about these resources can be found online at www.VancouverBusinessResource.com.
When the Shoe Fits is a growing Vancouver-based shoe retailer with three locations and more than $2.7 million in annual sales. But in 2004, when owners Amy and Alan O’Hara decided to draw on years of shoe-industry experience to start their own business, lenders seemed more fixated on risks than opportunities.
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A:First, let’s define growth. Most people agree that growing a business means increasing sales. However, the flipside of that is increasing sales costs money. The place to start is to assess current capacity. If you have excess capacity right now, that means you are getting a very low return on your business investment. You can rectify that by attracting more customers and selling what you have to sell.




