Vancouver Business Journal

Fri11282014

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Seven tips for taming the content marketing beast

Seven tips for taming the content marketing beast

Content marketing is the “art and science of using content or stories to sell so...

Bleu Door Bakery owner purchases Uptown Village building

Bleu Door Bakery owner purchases Uptown Village building

Bonnie Brasure, owner of Uptown Village-based Bleu Door Bakery, recently purchas...

City rolling out “one-stop licensing”

City rolling out “one-stop licensing”

In what can still seem like an incredibly volatile business environment, the cit...

The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords ...

Accomplished & Under 40 class of 2014

Accomplished & Under 40 class of 2014

Each member of the Accomplished & Under 40 Class of 2014 has their own inspi...

Ghost Runners Brewery to open new production facility

Ghost Runners Brewery to open new production facility

Beer lovers, rejoice! A new place to fill up your growler is coming to Vancouver...

Technology & Electronic Solutions

The changing face of SEO

The changing face of SEO

Five years ago, search engine optimization (SEO) centered around using keywords and back-links to attain that elusive top ranking in Google. While these aspects of SEO are still important, local experts say that SEO has gotten much more sophisticated.

“It is an always-changing algorithm,” said Matthew Malone, senior digital strategist at Gravitate, a digital marketing and design agency located in...

Marketing & Strategic Communication

Seven tips for taming the content marketing beast

Seven tips for taming the content marketing beast

Content marketing is the “art and science of using content or stories to sell something,” according to Kari Olivier, director of marketing and business development for Vancouver-based strategic communication agency AHA!.

“Content” includes print brochures, blog posts, website copy, videos, podcasts and information shared via Instagram, Pinterest, Twitter, Facebook and LinkedIn. The overall goal, ...

News Briefs

From the List: Sign companies (2014)

What are the largest sign companies in Clark County? We ranked them by number of FTEs. In the event of a tie, companies are ranked by year established. Figures as of 10/10/14.

Spotlight

Victor Fitness: Exercising service above all else

Victor Fitness: Exercising service above all else

To most of its customers, Victor Fitness is a gym: a collection of weights and machines, group fitness classes and one-on-one personal trainer time. But when Bill Victor looks at the business he founded 10 years ago, he sees a second act to his professional life and a source of personal satisfaction.

This was not how he envisioned his life would turn out.

When Victor entered the workforce, he wa...

Panel Advises on Employer Needs and Fears

Finding a job in the midst of a jobless recovery is daunting. Add in the fact that you're blind and now you have an idea of the challenges facing the participants in the Boot Camp for Success series. Sponsored by the State of Washington Department of Services for the Blind and held at the Washington State School for the Blind in Vancouver the series finished up June 30 and was one of four planned for around the state this year.

Boot Camp for blind job seekers focuses on job hunting skills

Finding a job in the midst of a jobless recovery is daunting.  Add in the fact that you're blind and now you have an idea of the challenges facing the participants in the Boot Camp for Success series. 

Sponsored by the State of Washington Department of Services for the Blind and held at the Washington State School for the Blind in Vancouver the series finished up June 30 and was one of four planned for around the state this year.

The closing session in the series included a panel of local business people discussing what employers are looking for when they hire new employees.

Panelist included Kim Capeloto, CEO of the Greater Vancouver Chamber of Commerce; Tracey Peterkin, owner of TJ & Associates; Linda Frischmeyer, attorney at Landerholm, Memovich,

Lansverk & Whitesides and D'Alene White a Clark County Juvenile Justice Center Probation Officer. 

While the panel offered advice that you would expect to hear at any gathering of job seekers, where the session differed from the norm was in the comments from the business panel members on how and when to disclose their disability.

Utilizing the entire process of application, interview and hiring to build a relationship of trust was the theme echoed by each member of the panel.

They suggested that participants focus initially on the "essential functions" of the job and their ability to perform those functions. At the right time, being transparent about their blindness, the panelist said would help to build that trust.

Cheree Heppe, a participant in the series who recently moved to Vancouver from Connecticut, when asked about this series compared to others said, "It's realistic.  We're hearing from people who are legit.  Most of these types of classes are dumbed down.  This one is not."

As for what the business community should do differently, Capeloto said, "Business owners need to be open minded enough to consider the possibility.  If as employers we would really listen to how an individual with disabilities could fit . . . good things could happen." 

Michael MacKillop, Department of Services for the Blind Team Leader, said the impetus for the Boot Camp centered around a number of agency clients in the state ready to work but lacking in the areas of networking and job seeking skills.  The series was facilitated by Kathy Condon, of Vancouver based KC Solutions.

Over the course of the four sessions Boot Camp participants learned about resume construction, interviewing skills, personal presentation and interaction as well as what employers are seeking in successful candidates. 

Boot Camps were held in Seattle and Tacoma and one is planned for Yakima. The program statewide was funded through appropriations from the American Recovery and Reinvestment Act (ARRA).

According to MacKillop, the state intends to replicate the series and is looking for potential funding sources at this time.

Opinion

Focus Column

7 reasons digital marketing is a team effort

7 reasons digital marketing is a team effort

The decision to outsource your company’s marketing efforts can be a difficult one, especially if you run a small- to med...

Turn holiday cheer into a stronger new year

Turn holiday cheer into a stronger new year

As we approach the holiday season and the conclusion of another calendar year, business leaders often take time to expre...

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