Ads+Synergy, a mobile advertising services company based in La Center, has developed a mobile food find application for the Arizona State Fair.
Food Finder enables fair visitors to search for their fair favorite food using any mobile web-capable phone. Users simply enter what specific food they’re looking for and the program provides a map displaying different locations around the fair that sell that food.
“Food Find was an absolute success,” said Kristi Walsh, director of marketing for Arizona State Fair. “It enabled our visitors to find the exotic foods we are famous for with ease. The site also gave us valuable analytics of how many people used the site, most popular searches and demographic data on the attendees.”
“This is only a small fraction of how mobile marketing can support existing marketing campaigns that drive traffic to a venue or store,” added Ron Stalman, managing director of Ads+Synergy. “Mobile is the most creative vehicle to interact with customers today. It enables small business to complete with the chain stores because they can interact on a personal level with customer.”
